What is a “podcast artist”?
The beautiful thing about this question is that it will mean one thing to me, and another thing entirely to someone else.
In 2018, after a few years of floundering around with various podcast projects of my own the 3 or so years previous, I landed a pretty sweet gig doing the editing and post-production work for a highly successful entrepreneur in the health and fitness industry.
Anyone who has worked in the creative arts of any sort, be it music, painting, writing, what have you, knows that an opportunity to make money with your craft is nothing to be taken for granted. I took this opportunity I had been given by the horns and made the most of it. I was actually able to live off the income from editing and producing this one podcast for some time.
Inevitably, I hit a wall of sorts. On one hand, I was very grateful to have the gig and pay my bills doing something I was good at, and allowed me to express my creative flow to some degree. On the other hand, there came a point where the job was no longer challenging. I wouldn’t say it was drudgery, but it certainly wasn’t stimulating like it once was.
It was a matter of perspective. While editing this one podcast twice a week, I had become rather good at it. I had also become rather proficient at writing show notes clearly and concisely.
I realized that I had developed a bit of an art form with my work for my client.
This change of perspective brought a new energy to my work. I was able to work through some of the more tedious elements of it knowing I was developing my art with each episode published. I was once again able to derive joy from my work, even though some parts of it are not enjoyable.
A society rises or falls to the level of its art
I know that podcasting is a hot commodity right now, and it seems it’s only growing in popularity. This is why it’s the perfect opportunity for the artists of the world to share their gifts via the medium.
Artists more or less set the tone for the rest of society, whether they want to accept that or not. Ask any corporate CEO the value of art in presenting their product for sale, and they’ll tell you it’s essential.
Artists aren’t painters, musicians, sculptors or drummers. They express immutable truths that cannot be spoken via words through painting, music, sculpting, and I begrudgingly admit, even through drum sets on occasion.
Guns don’t begin revolutions, artists do. Why do tin-pot dictators target the artists first and foremost? Because they’re the greatest threat to their monomaniacal schemes to rule the world. They don’t go after used car salesmen. What threat are they?
Artists on the other hand are opinion-molders, they touch people’s hearts. They must be silenced – or at least controlled.
This is the mindset I adopted for my life years ago, and it’s what I apply to podcasting, be it for a show I and my wife Sana host, or that we edit and produce for our clients.
An ideal client for us is not someone who wants to have some hum-drum podcast because their buddy is having success with it generating leads, so what the hell, I’ll give it a shot…
Our ideal client has a message that must be said, and only they can say it.
If you’re just messing around with the idea because you’ve heard podcasting is hot and you want to try it out, I’m going to do both of us a solid and say this isn’t the place for you.
We’re looking for people who are committed, not necessarily to podcasting, but to their message and they want to see if podcasting is the right way to share that message with the world.
If that’s you, you’re in the right place.
Got a question for me? I’d love to hear from you. Just drop me a line and I’ll reply personally!
To your success,