This past week, my colleague Jim Lambie sent me a Voxer message about a podcast recording he had just done.
Like anyone beginning something brand new like a podcast – especially one that was already going like the musicpreneur.com podcast – Jim is still a bit unsure of himself and was a little bit hesitant in evaluating how it went.
I don’t remember exactly what he said, but it was words to the effect of, “I’m not sure what you’ll think of this one, James, but there it is….” Something like that…
I replied to him, “Man, it doesn’t matter what I think of it. I’m not the one trying to make money as a musician. You’re doing this show to scratch your own itch. You’re on a path of discovering what it takes to make that goal happen.”
Again, not a verbatim quote, but it was words to that effect.
The big concept I was explaining to Jim is that he’s on a journey of discovery, and he’s taking the listeners along on the journey with him. In so doing, he’ll become the de facto leader of a tribe of musicians who are looking for ways to make their bones playing their axe.
Most important, he’s establishing a narrative, which is what all content creators are – or should be – endeavoring to do with each piece of content they click the “publish” button on, be it an album, a podcast, a blog post, a Clubhouse session, whatever the case may be.
The narrative Jim creates and weaves throughout the Musicpreneur show will be different from the narrative someone else would use. It really depends on one’s experiences, how long they’ve been doing whatever it is they’re doing, personality type, a whole host of factors.
But the important thing is there’s a narrative that’s being followed. When this happens, you become one that people want to follow, rather than the voice of one crying in the wilderness, begging for reviews on iTunes.
There’s a whole lot more to be said on that, but rather than bore you to tears, I’ll simply say if you’re interested in following Jim Lambie’s journey to the proverbial pot o’ gold while playing music, you really should subscribe to the show.
Here’s the link to do so. musicpreneur.com