Exactly Who is Helping Who?

Several years ago, I received an invitation to be on a podcast. That’s always a welcome invitation, even if it’s clearly not an A-list show. You want to just get on as many shows as possible, and let the chips fall where they may, right?

Well, if memory serves me correctly, I did agree to do it, maybe because I just had too much time on my hands. But I don’t think I would do it today, for reasons I’ll explain in a bit.

But first, the email invite:


Hi James,

You inspire anyone in the music industry through your podcast. Loved the inspiring stories and guests you are presenting in every episode.

I would be thrilled to have you as a guest on my show, (CL).

The podcast focuses on empowering listeners to create the life they love by controlling their cash flow, time, and freedom through creating online businesses. CL is poised to become an iTunes #1 in News & Noteworthy in the Business, Education, and Health categories.

As a guest on CL, you’ll benefit from a direct expansion of your audience and brand to thousands of listeners. My show has featured guests such as; Lamar Tyler, Felecia Hatcher, Boyce Watkins, and Kumi Rauf.

Our interview is short, straight-forward, and just 15-20 minutes. We meet on skype, I record, my team does the rest and you reap the benefits.

If this appeals to you, feel free to respond by using the following link to schedule yourself.


Doesn’t look half-bad on the surface, right? But there are a few flaws.

1. For starters, new and noteworthy was a completely moot point at the time, and still is IMO. You’re far better off picking up your phone and calling friends of yours and letting them know you have a new show. It amuses me to no end to see people freaking out over getting on “new and noteworthy” when they have an iPhone full of contacts they can call on their own.

But that takes work. Why do that when you can have Apple do the work for you?

2. He’s trying to establish his credibility by mentioning guests that are completely unknown.

Wow, I get to associate myself with THE Felecia Hatcher? How could I pass that up?

3. His pitch was way too broad. “Empowering listeners to create the life they love by controlling…” blah blah blah. He’d be better off finding one tiny niche, then focusing on them on how to create the life they love (and what does that mean anyway?)

4. The guy was clearly putting himself on a pedestal, trying to make it appear that being on his show is going to somehow put me on the map. He could have been more humble, saying he’s just getting started, that I could be part of his successful launch, words to that effect.

This guy even left a rave review of his own show on Apple.

I don’t even remember if this interview took place. Maybe Aluicius Duckstein III came through at the last minute, and I was bumped from this persons prestigious guest list.

Like I said, I don’t think I would commit to it today.

Try being humble. Acknowledge your weaknesses. It’s fine to let the other person know they’re doing you a favor – because truth is, they know that anyway.