The other day, I decided I was going to do a background check on someone I’m considering hiring to do some podcast editing work. I’d never done this before, so I didn’t quite know what to expect.
“Background check” has a bit of a mysterious air to it. You feel like you’re peering into someone’s personal life, and you really are, for good or not so good purposes.
Well the service I found with a duck duck go search really played this air of mystery to the hilt. Every part of it they had little warning messages saying things like: Clicking this button may reveal sensitive information about the person you’re searching for.
They had the basic info about the person. Their age, places they’ve lived, relatives. But nothing of any real substance. Enough to convince you they’ve got the goods and continue down their rabbit trail to get the info you really want to see.
So I kept going, and each time I hit “continue” a message would come up in red type that said something like, “Pressing this button will reveal sensitive information about the person you’re searching for. Use it responsibly.” They even had things like “criminal record” asking questions like, “Has this person ever received a DUI conviction?”
I finally got the point where I could get the info I wanted (after paying their one month fee) and realized they had absolutely no information about this person whatsoever. I do know this person was married, but it showed no marriage record. Even the location was inaccurate. So it turned out to be a total waste, and thank goodness I was able to get a refund.
But the whole experience was a lesson in being entertaining. People kind of look at me funny when I say we’re in the entertainment business. “Classical music isn’t entertainment,” they say. “It’s…classical music.”
Okay buddy, whatever floats your boat.
But I hear the word “entertainment” and I think “captivating.” Something that holds your attention for longer than the Instagram-induced 15 seconds our younger generation has.
And this site did it right. Maybe not what they claimed to do, which was provide reliable information about the person I was searching, but being captivating.
The whole time I was completely spellbound with the process. I thought at any moment I was going to come across information that would reveal way too much information about this person that I could use as blackmail for when he doesn’t get his project to me on time.
So they missed the mark on the actual service they claimed to provide, but taught an important lesson for me as a podcast host/coach/producer.
If you’re interested in learning more about how I go about podcasting, then check out our Podcast Artistry™ program. It may or may not lead down a rabbit trail to glory.